Havaianas, a brand known for bringing lightness, color, and comfort, has deepened its commitment to the LGBT+ community by donating 7% of Pride product sales since 2020. When the Brazilian government removed information on sexual orientation and gender identity from its census, Havaianas stepped up to support the community and advocate for the public good.

To address this gap, the brand launched a bold initiative under its Pride platform: a nationwide survey to spotlight LGBT+ Brazilians' needs. We led the strategy, concept, and creative execution to ensure these voices were represented with vibrant style.