RIOT GAMES | League of Legends: WILD RIFT
Your ‘Wild’ Moment
League of Legends: Wild Rift is a mobile version of the popular multiplayer online battle arena (MOBA) game, League of Legends, designed for shorter and more casual matches. And there are few mobile games that have a universe as vast as League of Legends: Wild Rift. It’s lore and features are so developed that when a player needs to make his choice, skills are not decisive factors. Traits are responsible for creating a connection between the player and the champion, it might be when you cut an apple with such skill that you feel like Yasuo cutting through the wind. Or when you let loose in the shower, singing like Seraphine.
These are the moments you become your favorite champion. It's what we call: your Wild Moment.
The campaign featured fun films showing situations where people act with the personalities of their main champions and a photoshoot with influencers telling who their favorite champions are and why.
My role was to lead the visual process, from sourcing compelling visual references to briefing artists and overseeing production. I ensured that all photos and illustrations maintained high quality, even with the complexity of coordinating shoots across multiple days and managing illustrators working simultaneously over a six-month period.
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