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RIOT GAMES | League of Legends: WILD RIFT

Your ‘Wild’ Moment

Some moments in life feel straight out of a game, when you slice an apple with Yasuo-level precision or sing in the shower like Seraphine on stage. That’s your “Wild Moment”, when you are your favorite champion.

This campaign brought those moments to life with original films, influencer photo shoots, and a wave of social content.

I was involved from start to finish—helping shape the visual identity across every touchpoint. I sourced creative references, briefed artists, directed photo and illustration teams, and ensured visual cohesion through a complex six-month production cycle.

A man with glasses and a beard smiling and holding a pink drink in a clear glass mug. He is sitting at a table in front of a colorful cartoon mural of a Viking with a red beard and a horned helmet, with writing in Portuguese.
A young man in a red shirt and black backwards cap holding a bouquet of pink lilies and purple flowers, standing in front of a colorful anime-style mural with a character with purple and orange hair and a large tail, and the words "Welcome" and "Joy" written on it.
A young man with brown and blonde hair, wearing an orange shirt, leaning against a wall next to a colorful fantasy-themed artwork.
A young woman with long orange hair taking a selfie in front of a pink and purple themed background featuring a cartoon character and the words "Glamha." She is smiling and flashing a peace sign.
A man sitting on a chair in front of a colorful comic-style mural featuring a fierce-looking cartoon character with a weapon. The man is wearing a black t-shirt with a panther design and dark shorts.
A young woman with dark hair and tattoos on her arm, sitting at a desk, looking at a piece of paper. Behind her, there is a colorful cartoon mural of a blue witch with a pointy hat, surrounded by words like 'Bade Mira' and 'Pew Pew,' and a drawing of a colorful kite.
A woman with long black hair and dark clothing standing in a room with purple lighting and neon signs, next to a large colorful cartoon mural of a mischievous, purple and pink character with large ears and wings.
A person with braided hair and a serious expression posing with a clenched fist in front of a colorful graffiti mural of a cartoon-like green and orange dragon with the words "Montsaro" and "Jamaica".
Collage of six images featuring women and animated characters related to League of Legends: Wild Rift. Top left shows pink lilies; top middle shows a woman standing next to a wall with a large animated character mural; top right shows a woman eating or reading with a League of Legends poster in the background; bottom left shows a woman with orange hair making a peace sign in front of a cartoon lion and a pink background; bottom middle shows a woman with black hair in front of an animated fantasy character; bottom right is a stylized animated dragon with neon green and orange accents.

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