RIOT GAMES | League of Legends: WILD RIFT

Your ‘Wild’ Moment

Some moments in life feel straight out of a game, when you slice an apple with Yasuo-level precision or sing in the shower like Seraphine on stage. That’s your “Wild Moment”, when you are your favorite champion.

This campaign brought those moments to life with original films, influencer photo shoots, and a wave of social content.

I was involved from start to finish—helping shape the visual identity across every touchpoint. I sourced creative references, briefed artists, directed photo and illustration teams, and ensured visual cohesion through a complex six-month production cycle.