Cooking is meant to be therapeutic, but for many of us, it’s just one more thing to do. This campaign spoke directly to the overstimulated reality of Millennials and Gen Z: work, errands, gym, dogs, life.
We crafted a cheerful, modern visual identity that paired perfectly with Arno’s message: “Take time for what you love. Let the pressure cooker handle the rest.”
Though originally designed for a fast-paced lifestyle, we had to pivot when the pandemic hit, reframing the concept for an indoor reality, where the kitchen became a new space for hobbies and self-care.