Cooking can be a relaxing ritual for some, but for many—myself included—it becomes a source of stress when juggling work, cleaning, gym sessions, dog walks, or simply wanting to collapse on the couch and catch an episode of Succession.

The Arno Pressure Cooker campaign was designed with Millennials and Gen Z in mind, catering to their need for both practicality and healthy living. We reflected this in the campaign’s aesthetics—fun, light, and approachable—while highlighting its message: 'Take time for what you love while the pressure cooker handles the rest.' The campaign included a website featuring easy one-pot meal recipes and advertisements that celebrated efficiency without compromising enjoyment.