RIOT GAMES | League of Legends

The Community Shopkeeper

In Brazil, League of Legends is more than a game—it’s a lifestyle.
For the 10th anniversary, we spotlighted real fans who turned their passion into business: tattoo artists, bakers, illustrators, and creators who breathe League into their everyday lives.

I led the visual development of social content, blending Brazil’s vibrant culture with the LoL universe. The campaign earned two silver Clios and shortlist honors at Cannes and Clube de Criação.

A digital illustration of a vibrant, colorful female character with pink and purple hair, wearing sunglasses with a rainbow-colored reflective lens, showing a flirtatious smile, and striking a pose with one hand near her face.
Close-up of a cheerful man with long, vibrant red hair and beard, wearing reflective sunglasses with rainbow tint, smiling broadly with closed eyes.
A fantasy-style wizard with long flowing hair and beard holding a fishbowl with pink roses and greenery in front of a bright sky with clouds. The image has purple roses in the corners and a message in Portuguese that says, "Good morning, my dear, news come in. but gratitude because I'm already there."
Digital illustration of a muscular, shirtless man with a mustache and sunglasses, holding a glass of drink and standing next to a table with lemons and a cocktail, with bright green background and colorful text in Portuguese.
A pink background with a character from League of Legends holding a red rose and a heart-shaped object. Large white text in the middle reads, "O, ARAM?" There are some small logos and text indicating Brazilian server and League of Legends theme.

And the results were legendary:

Other Projects

Your ‘Wild’ Moment

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Your ‘Wild’ Moment 〰️

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No more under pressure

〰️ No more under pressure

Pride Research

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Pride Research 〰️

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Find Your Style

〰️ Find Your Style

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Women in Games

〰️ Women in Games

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