In Brazil, a lot of people love League of Legends so much that they decided to make a living out of their love for the game, selling fan made digital arts, tattoos, toys and even cupcakes. But due to all the bureaucracy and licensing Riot has to deal with, it is almost impossible for the company to recognize them. That is why, in the celebration of the 10th anniversary of the game in the country, we found a way to give them the recognition they always deserved.

The campaign won two silvers in Fan Engagement and Murals at the Clio Awards and was shortlisted at Cannes and Clube de Criação.