RIOT GAMES | League of Legends
The Community Shopkeeper
In Brazil, League of Legends is more than a game—it’s a lifestyle.
For the 10th anniversary, we spotlighted real fans who turned their passion into business: tattoo artists, bakers, illustrators, and creators who breathe League into their everyday lives.
I led the visual development of social content, blending Brazil’s vibrant culture with the LoL universe. The campaign earned two silver Clios and shortlist honors at Cannes and Clube de Criação.
And the results were legendary:
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