Begin Again is a campaign concept for YouTube Premium built around the idea that progress starts with a single action. Instead of focusing on end goals, the concept celebrates the first step — learn a new hobbie, preparing healthier food, lifting the first weight — making new beginnings feel achievable and human.

The visual approach uses dynamic, AI-generated close-ups created with tools such as Veo, ImageFX, Whisk, and Nano Banana, tapping into the “Fresh Start Effect” through intimate, cinematic moments. To expand the idea, a full GenAI video ad was developed. I participated throughout the entire creative process, from brainstorming and scripting to image generation, video animation, editing, and the creation of voice, music, and sound effects using Firefly and Google AI Studio.