Cooking can be a relaxing ritual or a total nightmare when you’re juggling deadlines, gym time, dog walks, and the eternal temptation of just collapsing on the couch to watch The Office. The Arno Pressure Cooker campaign spoke directly to that audience—Millennials and Gen Z looking for practicality without sacrificing balance or health. The tone was fun, light, and relatable, with the message: “Take time for what you love while the pressure cooker handles the rest.”

Originally designed to highlight busy out-of-home lifestyles, the campaign had to pivot overnight due to the pandemic. We adapted the message and visuals to focus on home life, celebrating cooking as a form of self-care.